Being part of FNBB’s marketing team introduces me to new concepts and strategies across a wide variety of banking services, including a brief introduction to AI tools. I recently was able to join our Chief Financial Officer and Chief Innovation Officer on a bank visit where we discussed Artificial Intelligence (AI) that was greatly beneficial to expanding my knowledge on this topic. Where is AI headed? Where are we headed? And what does that entail?

You don’t know what you don’t know. This is a saying a good family friend of mine once said, and it is exactly true in today’s AI world. AI is here to stay and has become a part of all our lives whether we like it or not or whether we knew it was happening or not. It may just be a little bit more of a buzz-worthy or trendy topic to talk about now. However, we can all agree though that the future of AI is uncertain and nerve-wracking. Its trajectory and our role in shaping it is critical. There will be great benefits for financial institutions who properly deploy and use AI by creating defined outcomes and establishing the appropriate guardrails for its use.

One AI tool that came up in our discussion was ChatGPT. ChatGPT operates by analyzing a prompt and predicting the next best word, then the next, and the next, stringing them together into a response. It does not “think” in the human sense, but instead draws on patterns from enormous pools of data to generate an answer.

So, what will happen to our culture and personality as tools like this become more and more common? What parts of ourselves do we risk losing if we rely too heavily on AI to make our decisions and complete our tasks? It is exciting, of course, to think about how AI might simplify or optimize our daily work, but there’s still something special or powerful about building relationships and having face-to-face conversations. Technology can help us, but it should not replace our ability to connect.

Being able to sit in and listen to a conversation on the topic of AI was both eye-opening and insightful. It gave me a broader perspective, not just on where the banking industry is going, but on how we as individuals can make a difference in shaping the future. As someone who has been in banking for less than three years, I am still very new to this whole world and learning each day and know I will keep learning each day because there is always something new to learn. AI may be the next best tool, but as marketers, bankers, and people, we are still evolving – one word at a time.

The views expressed in this blog are for informational purposes. All information shared should be independently evaluated as to its applicability or efficacy.  FNBB does not endorse, recommend or promote any specific service or company that may be named or implied in any blog post.